INTERCULTURAL

Identity, APP Design, Print DESIGN, Billboard Design, Social Media Design

LOCATION: n/a

Senior CampAIGN

PROBLEM

Many Americans are now able to travel to different countries, thanks to the invention of airplanes and cruises. That is great and all, but the problem lies in the lack of cultural awareness in many Americans. Some Americans aren’t awareness of global issues or even within in their own country, as some don’t have easy access to the information as some other people do. For example, some American believe in the stereotypes of different races from what we see on television. Thus, it causes some very mean and bad treatment to other races and their culture. Even though, United States is a called a “melting pot”, we should be more nice and more culturally aware, but in truth we are not.

RESEARCHS

According to the study done by U.S. Travel, about 23 billion number of person-trips that American took for business and leisure purpose. Also, about 2.4 trillion dollars spending came from the total of domestic and international inbound travel makes up the country economic output. Lastly, 1 out of 9 U.S. jobs depend on travel and tourism which means American are often expose to other cultures. This should mean American are more culture aware. Yet, there are people who don’t respect other races and culture. It appears that there isn’t enough cultural awareness as it should be due to all the bad publicity on races and cultures. Therefore, there should be more effort in raising cultural awareness in each individual.

SOLUTIONS

Intercultural is an organization that provides an easy solution for cultural awareness to happen for American. To have an easy access of all traveling tips and information on custom to be delivers in a form of an app or a small booklet format is very convenience. This will allow American tourists to recall information about the culture and etiquette while traveling to different countries, but in this case, the country, Japan. The app and booklet will provide easy access to the information in your pocket so American tourists won’t be without it during their travel. With the power of having all this information in the tip of their hand, there will be less of confusion and misunderstanding toward the Japanese. The bad impression of American tourists in Japan will change for the better. In hope for awareness of the organization, social media and billboard advertisements will be use as marketing for the campaign to the public. Hopefully in the future, Intercultural will bring more awareness and respect toward different country’s cultures, not just Japan.